Written by a retail operating exec with 25+ years evaluating agencies, vendors & partners.
Mar 16, 2026
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8 min read
Most engagements don't fail suddenly. They fail slowly, in ways that are easy to rationalize until they aren't.
Mar 14, 2026
7 min read
Most companies send RFPs hoping to find the best agency. Most RFPs are designed to find the most polished responder. Those are not the same thing.
6 min read
The decision isn't the problem. The thinking that precedes it is.
